Everyone knows and expects prospecting to be laborious. Often, we hear that it’s a “numbers game”. Well … that is true. If you don’t put in the effort/activity, you won’t succeed no matter how good your strategy and skills
Finally, after many calls, emails, and conversations, the customer tells you they are ready and interested to talk with you.
Finally, after many calls, emails, and conversations, the customer tells you they are ready and interested to talk with you.
STOP!!!!
Simply put, even when the customer does explain their need, the first need they tell you is likely not the “real underlying driver” but rather a symptom
There are many uncomfortable questions that we need to ask as consultative people. But why?
Help you best understand your audience and their unique situation.
Demonstrate empathy and show you care
Regardless of your role, if you are in any type of customer-facing role, you know that the key to success comes down to “communication”. And as the old story goes, it is not “what you say” but “how you
In the normal sales cycle there are so many different areas where a salesperson can stumble. For some, simply keeping their pipeline full and getting their ‘foot in the door’ can be a challenge. For others, the pipeline is
NOTE: Before beginning the module, consider that if most your quotes are “blind RFQ’s” (meaning you have no opportunity to talk or engage the potential customer), then this module is less relevant.
Let’s start by asking
It’s the technique of telling your customer ahead of time what questions/topics you would like to cover/ask the next time you talk with them.
Example…
ScenarioTypical ApproachAlignment ApproachThe DifferenceYour customer buys product x
Everyone knows that the first step towards any sale is identifying a need. The key question, of course, is how to do that.
Simply put, there are 2 types of needs:
Needs
Question: What is your customer really buying? What keeps them coming back? What is going to make them refer people to you? What will decrease the importance of just price alone?
Answer: The overall buying experience your customer has when
While this topic by its title may seem too simple for a whole page, I can tell you that it is the single most powerful technique I use on a day-to-day basis.
Why is the Technique