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Drive

28 Feb

What’s the Real Need? Start by Understanding the “Why”

  • By Darren Rabie
  • In Drive
A saleswoman attentively takes a sales prospect through a questionnaire, demonstrating the practice of understanding customer needs through 'why' questions.
For parts of a discovery: Finally, after many calls, emails and conversations, you get a nibble. The customer tells you they are ready, interested and willing to talk with you to learn more. Typically, the customer will now ask or
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14 Oct

Communication Structure

  • By Darren Rabie
  • In Drive
It’s a communication technique that can be used both verbally (phone, video & face to face) and in written correspondence (i.e. emails, LinkedIn, even texting).
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Recent Posts

  • Wanna Know if Your Audience is Engaged/Interested?
  • Don’t Just Send … Present!
  • Prospecting Ain’t Easy: Staying Productive
  • What’s the Real Need? Start by Understanding the “Why”
  • Asking the Big Questions

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