Resources

Question: What is your customer really buying? What keeps them coming back? What is going to make them refer people to you? What will decrease the importance of just price alone? Answer: The overall buying experience your customer has when dealing with YOU. Below

While this topic by its title may seem too simple for a whole page, I can tell you that it is the single most powerful technique I use on a day-to-day basis. Why is the Technique Useful? 1. Quantity: To

The Purpose: To trigger a response/action when trying to book a meeting, hit a deadline or to get a timely response when you are not in front of your audience, not talking with them or not everyone has their calendar.

Just like in a car, in every relationship, there can only be 1 “driver” (lead). You or them? The sooner you “grab the wheel”, the faster your audience will naturally move into the “passenger” seat (which ultimately means they trust

Human nature is typically “risk averse”. They want what they want at the lowest risk possible. The definition of risk differs for different people. Some people would rather pay more because they believe (rightly or wrongly) that something is going

For parts of a discovery: Finally, after many calls, emails and conversations, you get a nibble. The customer tells you they are ready, interested and willing to talk with you to learn more. Typically, the customer will now ask or